Slush

Perfect Pitch - Pitch Narrative Worshops for Startups

Challenge

Slush, Europe’s leading startup event that takes place in Helsinki, wanted to offer its pitchers an opportunity to sharpen their pitches before participating the competition. In 2016, Slush gathered 17,500 attendees, including 2,300 startups, 1,100 investors and 600 journalists.

Solution

I organised a narrative workshop for the startup pitchers where they had a chance to reshape their pitches into more emotion stirring and selling ones. Also, I sparred the pitchers in the backstage before they took the stage and provided them with immediate feedback after the pitch.